04 Jan 4 Marketing Goals Your Company Should Set For 2021

Navigating through 2021 has been a challenge that a lot of people did not expect to face. With newly found uncertainty, large-scale behavioral and communication changes, and changes in the way we do business.

If you are looking to set marketing goals for 2021, we would consider these four sets.

Setting Marketing Goals For 2021

Set Marketing Goals Based On Certainty

Set goals that focus on the certainty in your business and double down on what was working from this year.

For example, if you are a digital agency that offers event photography, investing in events photography now, would be something that will be uncertain. However, if you build websites, that is more of a consistent business that has more potential to grow now and in 2021.

Set Marketing Goals Based On Contingency Plans

Set goals, but make contingency plans based on different ranging outcomes.

Many of us have seen lots of different forms of customer limitations because of 2020. For 2021, it’s important to plan out and be ready for different scenarios. If it is a situation that has more restrictions, then implement that plan, if you are able to operate at full capacity, operate that plan. Have different plans for the different restrictions you might face to plan ahead.

Set Marketing Goals That Put Your Audience First

Set goals that put your audience and what they need first.

If your customers are mostly at home, looking to be entertained or educated, then investing in online advertising, video production, social media, email marketing to promote your message would be more of an option.

Set Marketing Goals That Improve Your Relationships

Lastly, set goals to expand your network and improve your relationships in 2021. Whether it’s communicating and being empathetic towards other business owners, offering services at a discounted rate for the first few months, or having more comfortable payment plans, creating an affiliate and loyalty program to reward customers that purchase with you. All of these things help with generating business in 2021.

Whether it’s being more empathetic towards fellow business owners, planning ahead of different situations, tracking analytics and performance through online advertising, or investing more into certainty in your business, I hope 2021 is a productive and profitable one for you and your business.

We look forward to serving you this new year!

Thanks for reading,

Steve