01 Oct 5 Ways Your Brand Could Be More Competitive
Over time, competitive spirit wains and falls off the sides.
Sometimes you just want to do what you did yesterday, last year, year before just to maintain the status quo.
As more companies are developing faster technologies, bigger teams and are becoming more creative, you might fall behind.
We have all seen it. The brand that sits back and relaxes to think they have everything figured out. Unfortunately, they don’t. Many brands fail because they lose their competitive spirit.
How can you gain your competitive spirt back?
How can you be that feisty young brand?
1/ Where are you on the ladder?
How is your brand doing compared to other brands?
Are you bottom or top of the ladder or somewhere in the middle? Who is a threat? Who is an up-and-coming brand? It’s time to do your research. Time to see where you stand. If you think just because they are far away, doesn’t mean they can’t move closer. We are in a global race for business now. Globalization has us competing with our neighbours, businesses in our area, country and abroad. See where you are on that list.
2/ Revisit why you started the business
What got you fired up enough to start the business?
Why did you create a company in the first place? Remember that feeling when you got your first client? Your biggest deal? Your first huge contract? It’s time to go back to that place to find the fuel. Let’s start the engine up, get a full tank and see where we can use it to power you up.
3/ Time to think BIG
When was the last time you dreamed big?
When was the last time you set a goal that seemed too big? Too ambitious? Too large in size? It’s time to get those thoughts back. Dust off the business plan or find the notebook that had those big goals. Then look at whatever those goals are
4/ Break down next steps
Now that you have your big goals, pick 1-3 goals and then write down the next 10 steps you need for each of them to create a direction.
5/ See what you need and let’s go
Now that you have your next steps, let’s schedule them. Put them in your calendar.
One for the next 24 hours and the rest to be carved out into your schedule. This will help you make time for those important aspects. Get them done and feel like you are making some big progress. You might need a new brand refresh, a new logo, a new website, a new social strategy, marketing or digital strategy. Contact us and we can help you with this.
When it comes to feeling competitive, it comes down to the feeling of getting things done, gaining positions, feeling the ship move, and gaining momentum.
Let’s get you moving and if you need help, feel free to contact us to see how we can help your brand make the things happen.
Thank you for reading.
Steve