Navigating through 2021 has been a challenge that a lot of people did not expect to face. With newly found uncertainty, large-scale behavioral and communication changes, and changes in the way we do business. If you are looking to set marketing goals for 2021, we would...
Are you looking for social media marketing tactics to help your brand through COVID-19? Are you looking to stay top of mind to your target audience during this COVID-19 pandemic on your social media channels and feeds? For small businesses, operating at a lower level or being...
In an unprecedented way, the COVID-19 virus has changed the way we live completely. We don't know how long this particular outbreak is going to last as cases climb all over the world and cities start to be locked down and changed to more essential-based businesses. However,...
Have you or your business been directly affected by COVID-19? The COVID-19 outbreak has not only affected a lot of people but also, a lot of businesses and industry sectors. At this time, people are self-isolating, businesses are shifting to a work-from-home configuration and working environments continued...
When it comes to being an entrepreneur, it’s all about headspace and work pace. Instead of the typical 9-to-5, I work on a more elongated schedule. Something that has more catch points, but also more thinking and reflecting the time. I find that I need to...
When was the last time you checked your car battery? Late last year, we worked with CAA on an idea. An engaging way to get the word out with regards to checking your car's battery. See car batteries in the winter time are a lot like smartphone...
Over time, competitive spirit wains and falls off the sides. Sometimes you just want to do what you did yesterday, last year, year before just to maintain the status quo. As more companies are developing faster technologies, bigger teams and are becoming more creative, you might fall...
Do you see how many people come to see the sakura trees / cherry blossom trees in Toronto? Jeez! Let me paint you a picture. Thousands and thousands of people. Crowds coming through. Subway stations packed with people. Crossing the street in swarms in High Park and Trinity...
Are you adapting to the online massive shift when it comes to selling your products or services? Many physical retailers are surviving without putting their business online, but that could change even more over the next few years. Businesses are timid to go online because it might...
Question: Are you taking a hard, honest look at what you are doing in the marketplace to promote your product and service? If not, this might be a tough article to read. But, if you are, you have made a decision to consciously back up your findings...