When was the last time you checked your car battery? Late last year, we worked with CAA on an idea. An engaging way to get the word out with regards to checking your car's battery. See car batteries in the winter time are a lot like smartphone...

Over time, competitive spirit wains and falls off the sides. Sometimes you just want to do what you did yesterday, last year, year before just to maintain the status quo. As more companies are developing faster technologies, bigger teams and are becoming more creative, you might fall...

Do you see how many people come to see the sakura trees / cherry blossom trees in Toronto? Jeez! Let me paint you a picture. Thousands and thousands of people. Crowds coming through. Subway stations packed with people. Crossing the street in swarms in High Park and Trinity...

Are you adapting to the online massive shift when it comes to selling your products or services? Many physical retailers are surviving without putting their business online, but that could change even more over the next few years. Businesses are timid to go online because it might...

Question: Are you taking a hard, honest look at what you are doing in the marketplace to promote your product and service? If not, this might be a tough article to read. But, if you are, you have made a decision to consciously back up your findings...

Do you use compelling brand videos to help your company stand out? With more videos being created by every second from people and the brands they trust, videos are more important than ever. Branded content and social videos are getting more important and platforms like Facebook...

Is your brand preparing for Black Friday?  According to Market Track, more customers will be choosing to make online purchases this Black Friday showing that eCommerce is being chosen over in-store experiences. How will you prepare for this? Here is a few tips that we suggest for you to look...

Are your customers happy? Do you know? Sometimes it’s easy to go status quo and not ask if they are happy or not in fear that they will say something bad. However, in order to find out if your customers are really happy or not, you may...

Question: Do you feel like you are spread too thin with your brand? With so many online marketing channels, apps, membership websites, associations, meetups and so on, it's really easy to get overwhelmed. Especially when it's not really working for you. It's the Pareto Principle all...